Virtus Segafredo Bologna announced today at the press conference that Dubai Basketball will join the EuroLeague starting with the 2025‑26 season, marking a new geographic expansion for the competition.
What was announced?
Massimo Zanetti, majority owner of Virtus Segafredo Bologna, stated that the Dubai club will be added to the EuroLeague schedule for the upcoming campaign. "There is a lot of talk about the NBA, but the EuroLeague remains a competition of great value," Zanetti said, adding that Dubai's arrival will bring new visibility opportunities.
Why does it matter for Virtus Segafredo Bologna?
The inclusion of a Middle‑East team broadens TV markets and sponsorships, a benefit for all Italian clubs, including Virtus Segafredo Bologna. Moreover, the presence of high‑profile players such as Davis Bertans, Klemen Prepelic, Awudu Abass and Danilo Andjusic makes the league more competitive, pushing Zanetti's squad to prepare for tougher matchups.
What are the next steps?
Zanetti explained that Virtus received a three‑year offer together with Partizan and Crvena Zvezda, but the costs remain high and negotiations are still ongoing. Meanwhile, the Dubai club has extended head coach Jurica Golemac's contract for the upcoming season and holds a 20‑5 record, sitting third in the ABA League. The EuroLeague will also host the 2025 Final Four in Abu Dhabi, creating a direct link between the two entities.
What does this mean for Virtus' coach?
During the same conference it was confirmed that Dusko Ivanovic will stay on as head coach of Virtus Segafredo Bologna for the next season. Technical continuity is seen as essential to face the new European challenges, especially with the arrival of stronger, better‑funded teams.
The EuroLeague's future looks increasingly global, and Virtus Segafredo Bologna is gearing up to compete in a rapidly evolving landscape where the ability to adapt to the international pace of play will be decisive.